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	<title>Comments on: The Future of Business in Second Life (an SL Bloggers Mix &#8216;N Match guest post)</title>
	<atom:link href="http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/</link>
	<description>News &#38; commentary about opportunities &#38; resources for writers in virtual worlds such as Second Life</description>
	<lastBuildDate>Tue, 09 Mar 2010 01:02:21 -0800</lastBuildDate>
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		<title>By: John Tresh</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-6844</link>
		<dc:creator>John Tresh</dc:creator>
		<pubDate>Sun, 10 Jan 2010 03:25:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-6844</guid>
		<description>My son found it interesting how some of the effects of the economic downturn IRL affected the SL economy as he found fewer people were looking to buy things he was creating. It seemed every time I complained about my customers not buying he was saying the same LOL. I guess it helped to bridge the &quot;generation gap&quot; as we both had similar problems.
.-= John Tresh&#180;s last blog ..&lt;a href=&quot;http://johntresh.bloggingexplosion.com/uncategorized/wheat-beers/&quot; rel=&quot;&quot;&gt;Wheat Beers&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>My son found it interesting how some of the effects of the economic downturn IRL affected the SL economy as he found fewer people were looking to buy things he was creating. It seemed every time I complained about my customers not buying he was saying the same LOL. I guess it helped to bridge the &#8220;generation gap&#8221; as we both had similar problems.<br />
<span class="cluv"> John Tresh&#180;s last blog ..<a href="http://johntresh.bloggingexplosion.com/uncategorized/wheat-beers/">Wheat Beers</a> <span class="heart_tip_box"><img class="heart_tip" alt="My ComLuv Profile" border="0" width="16" height="14" src="http://www.writersinthevirtualsky.com/wp-content/plugins/commentluv/images/littleheart.gif"/></span></span></p>
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		<title>By: Egor</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-549</link>
		<dc:creator>Egor</dc:creator>
		<pubDate>Wed, 18 Feb 2009 16:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-549</guid>
		<description>Hi there I was browsing Internet searching for how much do hair extensions cost  and your blog regarding ure of Business in Second Life (an SL Bloggers Mix &#8216;N Match guest post) &#124; WRITERS IN THE (virtual) SKY came my way. Very interesting! You really do know your thing! I\&#039;m gonna bookmark you and come back in a few to see your new posting! Looking forward to! Cheers!</description>
		<content:encoded><![CDATA[<p>Hi there I was browsing Internet searching for how much do hair extensions cost  and your blog regarding ure of Business in Second Life (an SL Bloggers Mix &#8216;N Match guest post) | WRITERS IN THE (virtual) SKY came my way. Very interesting! You really do know your thing! I\&#8217;m gonna bookmark you and come back in a few to see your new posting! Looking forward to! Cheers!</p>
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		<title>By: kanomi</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-136</link>
		<dc:creator>kanomi</dc:creator>
		<pubDate>Wed, 19 Nov 2008 09:03:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-136</guid>
		<description>You have a good analysis of the current bloodletting out there, and you make an interesting case for what can happen. 

But you underestimate the challenges in-world, for-profit creators are currently facing. These factors conspire against price stability and the ability of anyone to make a profit:

* Old items never depreciate or fall apart, unlike IRL, dragging down demand for replacements gradually over time
* An ever-increasing number of available items compared to actual paying users push down price too
* Freebies of ever-increasing quality offer permanent alternatives to purchases
* Freebie aggregators whether in-world or on web sites like slexchange (or whatever their new name is) also drag down prices
* Creators who create for fun and nominal fees, not for profit, aren&#039;t going anywhere even though times get tough
* Recessionary pressures in the macro-econonmy reduce the ability of the general userbase to spend money on SL:
http://www.massively.com/2008/11/18/second-life-land-loss-escalates/

I think that reflects more than the inept decisions around those low-rent quarter sims. I&#039;ve already seen a lot of for-profit clubs being knocked out, which has nothing to do with land price freefall. It will hit for-profit content creators soon it it hasn&#039;t already.

Against all of these overwhelming deflationary pressures, how can &quot;super-brands&quot; or alliances of creators compete to prop up prices and profits?

Oscar has it right: the most successful creators will probably be those who are not interested in making money, but simply put out quality prices at a reasonable price as they have always done.

SL is not classical economics by any means, and anyway I always thought content creators who do it for love and craft do a better job and create better products than a &quot;brand alliance&quot; or (even worse) some nasty real-life sweatshop brand ever could.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;kanomis last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/blogspot/tinydancing/~3/457913137/league-of-virtual-vixens.html&quot; rel=&quot;&quot;&gt;The League of Virtual Vixens&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>You have a good analysis of the current bloodletting out there, and you make an interesting case for what can happen. </p>
<p>But you underestimate the challenges in-world, for-profit creators are currently facing. These factors conspire against price stability and the ability of anyone to make a profit:</p>
<p>* Old items never depreciate or fall apart, unlike IRL, dragging down demand for replacements gradually over time<br />
* An ever-increasing number of available items compared to actual paying users push down price too<br />
* Freebies of ever-increasing quality offer permanent alternatives to purchases<br />
* Freebie aggregators whether in-world or on web sites like slexchange (or whatever their new name is) also drag down prices<br />
* Creators who create for fun and nominal fees, not for profit, aren&#8217;t going anywhere even though times get tough<br />
* Recessionary pressures in the macro-econonmy reduce the ability of the general userbase to spend money on SL:<br />
<a href="http://www.massively.com/2008/11/18/second-life-land-loss-escalates/">http://www.massively.com/2008/11/18/second-life-land-loss-escalates/</a></p>
<p>I think that reflects more than the inept decisions around those low-rent quarter sims. I&#8217;ve already seen a lot of for-profit clubs being knocked out, which has nothing to do with land price freefall. It will hit for-profit content creators soon it it hasn&#8217;t already.</p>
<p>Against all of these overwhelming deflationary pressures, how can &#8220;super-brands&#8221; or alliances of creators compete to prop up prices and profits?</p>
<p>Oscar has it right: the most successful creators will probably be those who are not interested in making money, but simply put out quality prices at a reasonable price as they have always done.</p>
<p>SL is not classical economics by any means, and anyway I always thought content creators who do it for love and craft do a better job and create better products than a &#8220;brand alliance&#8221; or (even worse) some nasty real-life sweatshop brand ever could.</p>
<p><abbr><em><abbr><em>kanomis last blog post..<a href="http://feeds.feedburner.com/~r/blogspot/tinydancing/~3/457913137/league-of-virtual-vixens.html">The League of Virtual Vixens</a></em></abbr></em></abbr></p>
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		<title>By: Jordyn Carnell</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-122</link>
		<dc:creator>Jordyn Carnell</dc:creator>
		<pubDate>Mon, 17 Nov 2008 06:06:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-122</guid>
		<description>I think Gwyneth Llewelyn caught the essence of RL economics and their impact on SL realities perfectly. Though SL isn&#039;t impacted EXACTLY the same way RL is. (For example the major cost of production (time) is unaccounted for by many if not most of the businesses in SL. And changes in the Real Economy will definitely effect lots of people&#039;s time allocation.) Other than that the market shifts predicted, and the opportunities afforded &quot;branding umbrellas&quot; seem perfectly reasonable.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;Jordyn Carnells last blog post..&lt;a href=&quot;http://midcourt.blogspot.com/2008/11/feelings-nothing-more-than-feelings.html&quot; rel=&quot;&quot;&gt;Feelings.. Nothing more than feelings..&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>I think Gwyneth Llewelyn caught the essence of RL economics and their impact on SL realities perfectly. Though SL isn&#8217;t impacted EXACTLY the same way RL is. (For example the major cost of production (time) is unaccounted for by many if not most of the businesses in SL. And changes in the Real Economy will definitely effect lots of people&#8217;s time allocation.) Other than that the market shifts predicted, and the opportunities afforded &#8220;branding umbrellas&#8221; seem perfectly reasonable.</p>
<p><abbr><em><abbr><em>Jordyn Carnells last blog post..<a href="http://midcourt.blogspot.com/2008/11/feelings-nothing-more-than-feelings.html">Feelings.. Nothing more than feelings..</a></em></abbr></em></abbr></p>
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		<title>By: Oscar Page</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-114</link>
		<dc:creator>Oscar Page</dc:creator>
		<pubDate>Sun, 16 Nov 2008 01:34:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-114</guid>
		<description>Honestly, I can see some leaving and &quot;megabrands&quot; taking over somewhat, but not entirely. Some people create just to create; where their motivation is not money. They simply like to create and the lindens are nice, but not necessary. Yes, their hobby of creating content for virtual worlds may come at a higher cost now with the tanking currencies and stock markets, but that&#039;s not going to completely stop them or anybody else from creating. And you know that somebody&#039;s going to look at the &quot;megabrand&quot; items and spark the beginning of almost every entrepreneur&#039;s journey where they say to themselves, &quot;You know I can do that better than they are.&quot; Some of the boutique designers are just going to have to hop off of that &quot;I need my own island sim for my brand&quot; mentality that struck with a vengeance. Trust me, I remember when my buddy&#039;s island for his trees and landscaping business was in the furthest northwest corner of the main map. Now it&#039;s slightly northeast of center and those are not mainland continents growing to the west.

Also, hopefully this will infuse the fashion world with lower introductory prices because, to be honest, some of them have gotten to be completely ridiculous. I have the money to pay for them, but there&#039;s a point where quality doesn&#039;t meet price.</description>
		<content:encoded><![CDATA[<p>Honestly, I can see some leaving and &#8220;megabrands&#8221; taking over somewhat, but not entirely. Some people create just to create; where their motivation is not money. They simply like to create and the lindens are nice, but not necessary. Yes, their hobby of creating content for virtual worlds may come at a higher cost now with the tanking currencies and stock markets, but that&#8217;s not going to completely stop them or anybody else from creating. And you know that somebody&#8217;s going to look at the &#8220;megabrand&#8221; items and spark the beginning of almost every entrepreneur&#8217;s journey where they say to themselves, &#8220;You know I can do that better than they are.&#8221; Some of the boutique designers are just going to have to hop off of that &#8220;I need my own island sim for my brand&#8221; mentality that struck with a vengeance. Trust me, I remember when my buddy&#8217;s island for his trees and landscaping business was in the furthest northwest corner of the main map. Now it&#8217;s slightly northeast of center and those are not mainland continents growing to the west.</p>
<p>Also, hopefully this will infuse the fashion world with lower introductory prices because, to be honest, some of them have gotten to be completely ridiculous. I have the money to pay for them, but there&#8217;s a point where quality doesn&#8217;t meet price.</p>
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		<title>By: Gwyn&#8217;s Home &#187; Blog Archive &#187; My contribution to Vint Falken &#38; ArminasX Saiman SL Bloggers Mix &#8216;n Match</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-107</link>
		<dc:creator>Gwyn&#8217;s Home &#187; Blog Archive &#187; My contribution to Vint Falken &#38; ArminasX Saiman SL Bloggers Mix &#8216;n Match</dc:creator>
		<pubDate>Fri, 14 Nov 2008 00:44:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-107</guid>
		<description>[...] invite you to read my own article (The Future of Business in Second Life (an SL Bloggers Mix ‘N Match guest post) and, of course, add Joan/Alas&#8217; fascinating blog about writing and writers in SL to your [...]</description>
		<content:encoded><![CDATA[<p>[...] invite you to read my own article (The Future of Business in Second Life (an SL Bloggers Mix ‘N Match guest post) and, of course, add Joan/Alas&#8217; fascinating blog about writing and writers in SL to your [...]</p>
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		<title>By: Mix n Matched? &#124; The Insane Life of Stuart Warf</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-103</link>
		<dc:creator>Mix n Matched? &#124; The Insane Life of Stuart Warf</dc:creator>
		<pubDate>Wed, 12 Nov 2008 22:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-103</guid>
		<description>[...] on the topic of &#8220;Can SL and RL truly be seperate?&#8220;. I suggested the topic of &#8220;The Future of SL Business&#8221; which was written by the fantastic Gwyneth [...]</description>
		<content:encoded><![CDATA[<p>[...] on the topic of &#8220;Can SL and RL truly be seperate?&#8220;. I suggested the topic of &#8220;The Future of SL Business&#8221; which was written by the fantastic Gwyneth [...]</p>
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		<title>By: Creator vs. Consumer (in the mix) &#124; VintFalken.com</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-101</link>
		<dc:creator>Creator vs. Consumer (in the mix) &#124; VintFalken.com</dc:creator>
		<pubDate>Wed, 12 Nov 2008 21:08:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-101</guid>
		<description>[...] The Future of Business in Second Life by Gwyneth Llewelyn [...]</description>
		<content:encoded><![CDATA[<p>[...] The Future of Business in Second Life by Gwyneth Llewelyn [...]</p>
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		<title>By: The Future of Business in Second Life (an SL Bloggers Mix ‘N Match guest post) &#124; dairyfactory.com</title>
		<link>http://www.writersinthevirtualsky.com/the-future-of-business-in-second-life-an-sl-bloggers-mix-n-match-guest-post/#comment-100</link>
		<dc:creator>The Future of Business in Second Life (an SL Bloggers Mix ‘N Match guest post) &#124; dairyfactory.com</dc:creator>
		<pubDate>Wed, 12 Nov 2008 17:00:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.writersinthevirtualsky.com/?p=253#comment-100</guid>
		<description>[...] See more here [...]</description>
		<content:encoded><![CDATA[<p>[...] See more here [...]</p>
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